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FOR IMMEDIATE RELEASE

DIFFERENT WORLD BREAKS NEW GROUND IN ONLINE TRIP PLANNING TO MEXICO

London, England (January 31, 2007) In 1997, differentworld.com debuted as the singular online resource for travelers to Mexico seeking a "different" experience than that offered by mainstream tour operators. Now, ten years later, Different World prepares to unveil a newly re-designed website showcasing its hand-picked collection of close to 100 hotels and resorts with one goal in mind…to offer travel consumers a caliber of personal service and expertise that is unprecedented in the online travel industry.

Effective June 2007, differentworld.com will introduce travelers to its exclusive member properties via comprehensive hotel reviews, photos, package information and more at their fingertips. Consumers will additionally have the opportunity to speak with a Different World Mexico travel expert who can offer first-hand advice and travel planning support to create a one-of-a-kind vacation itinerary.

"The internet's potential to provide the public with expert advice and personalized travel options has been largely unfulfilled until now," says Mark Stubbs, President and CEO of differenworld.com. "Our new site will offer consumers an efficient option for reserving a trip online that is customized to suit their individual interests and budget."

All properties within the stellar collection of Different World hotels have been individually visited, reviewed and selected by their team of Mexico travel experts in the mission to offer 'the best of the best', whether it be a luxury resort, a hidden hideaway or a charming boutique hotel. This rigorous protocol allows visitors to differenworld.com the opportunity to plan their vacation with confidence.

Different World's new online reservation system will feature easily accessible travel planning tools such as area guides, sightseeing, air and ground transportation options, 10-day weather forecasts and climate information. Additionally, travelers are ensured optimum value when they book with differentworld.com, as they offer the guaranteed lowest rates and best package offerings available.

Phase 2 of the site, scheduled for launch October 2007, will include a specific rating structure for hotel accommodations, service, food, facilities and value for money enabling travelers to easily compare and evaluate prospective properties based on the criteria that is most important to them. A user registration option that enables consumers to record travel preferences, customize searches, and receive instant price quotes is also planned.

About Different World
Founded in 1997, Different World offers a personal selection of the best accommodation that Mexico has to offer. Offering a wealth of travel information, including detailed tours of each member hotel with room descriptions, sample restaurant menus and an independent review, it has become one of the premier sites for Mexican vacationers. Different World is the result of technological mastery combined with a consummate passion for Mexico travel.

Members of the press wishing to interview founder, Mark Stubbs, should contact:

Patricia Fahie
Carolyn Izzo Integrated Communications
pfahie@ciicnews.com or 845/358-390 x20

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